An all-round commercial airline manager with a marketing background, Bas ‘t Hooft is Program manager NDC Air France KLM. In his current position, Bas heads up the New Offer Management program for the airline, which aims to enhance Air France KLM’s retailing strategy through personalization, merchandising and dynamically pricing flights and ancillaries.
Prior to his current role, Bas held numerous commercial positions in revenue management, e-commerce and sales at Air France, most recently serving as commercial director South East Asia. Previous roles include pricing, and ancillary management in the digital department, where Bas helped develop new ancillary revenue streams from seats, bags, meals, lounge and 3rd party products such as hotels, car rentals and more.
Bas holds Master’s degrees in Marketing Management from both the Erasmus University, Rotterdam and the Universidad Belgrano, Buenos Aires.