Sandra Da Cruz-Brits

Head of RM Distribution Development, Virgin Australia

Sandra Da Cruz-Brits

Head of RM Distribution Development, Virgin Australia

Biography

Sandra has 26 years’ airline industry experience, having worked for three major airlines in three different countries.  Sandra career commenced in an airline call center and included hands-on Fares & Ticketing and a number of roles in customer-facing areas such as customer relations and frequent flyer programs.  However, a large proportion of Sandra’s experience has been in finance, particularly in revenue accounting which led to her appointment at Virgin Australia, implementing revenue accounting when the airline transitioned from an LCC to a full-service ticketing carrier.  More recently Sandra has overseen Alliances and International Revenue Management, with a particular focus on interline pricing, SPA negotiations, and ATPCo Distribution.  However, as it became clear that the world of airline distribution was rapidly changing Sandra’s focus turned to Distribution and in particular the technology required to execute and support.  As the Head of RM Distribution Development, Sandra is accountable for all RM related systems, best practice processes, airline agreements and all aspects of Distribution.

All sessions by Sandra Da Cruz-Brits

Panel: Will We Land on the Dark Side?

04 Apr 2019
09.25 - 10.05
SEAFAIR: MAIN STAGE - DECK TWO (STERN)