Tye Radcliffe has been in the travel industry since 1997, primarily focused on leading teams and programs associated with the distribution of airline products and services. Tye joined United Airlines in 2011 and is currently Director of Distribution, where he and his team are responsible for designing, executing, and optimizing the commercial agreements that govern the selling of United’s products and services in third-party channels. His team is also responsible for managing programs aimed at improving the direct channel experience for corporate travelers and enhancing United’s host applications to improve transactability for Travel Agents and GDSs.
He is Chairperson of IATA’s Passenger Services Conference, a member of the IATA Passenger Distribution Management Group, and has been directly involved in the development and ongoing pursuit to drive awareness and adoption of the NDC standard across the industry since 2012. Tye has worked for Orbitz.com, Travelport, G2 Switchworks and. prior to joining United, Tye was part of Amadeus’ airline technology sales organization in the Americas. In his spare time, Tye serves as principal timpanist for Chicago’s Lakeview Orchestra and can be seen riding his Vespa throughout the city.